The rise of Meme trading was facilitated by the online trading platform Robinhood ( HOOD), with its zero-minimum, fee-free, and fractional share buying plans making trading easy. Gen-Z and younger Millennial newcomers spurred a frenzy around Meme stocks, i.e., stocks that have gone viral thanks to their popularity on social media, with the stock-buying fueled by the pandemic-era government aid checks. During the Covid-19 lockdowns, droves of young traders descended on the stock markets, overturning the commonly held assumptions and demonstrating adventurous, and in many cases, reckless behavior.
